PAY PER CLICK AND ITS MANAGEMENT- AN OVERVIEW
Most of you might have heard the term Pay per click or PPC several times as a business owner while beginning online marketing. Pay Per Click is a form of online advertisement where and advertiser has been charged for every click on their ad. As per the bid of advertiser, amount is paid and highest bidder for each keyword attains the slot of advertisement. PPC is the most prevalent type of advertisement on search engines. You can see PPC on various social media platforms as well. The advertisement is done to drive the potential customers to a , website, or landing page of an advertiser in an inorganic way so that sales can be increased. PPC advertising is an excellent way of boosting traffic to your website that may have failed to work. Also, you can draw attention to promotions or sales if you are running an e-commerce website. These ads appear generally when people type relevant keywords and phrases in a search toolbar, either it is a search engine or social media platfo...